Matchsticks Incorporated is only able to fund one commercial this year, so they put Ted and Albert each in charge of a separate team. The teams will compete to create a commercial pitch. The team whose pitch is chosen will receive a raise. Ted and Albert, who used to be good friends, have started getting angry at each other because they each want the raise but only one of them can receive it. This is an example of a conflict based on ______.


a.

Personality differences


b.

Poor communication


c.
Scarce resources