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What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'

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The correct answer is Market Segmentation

Explanation:  Market segmentation is a process of dividing your audience into different groups and segments based on certain characteristics. The member of these groups shares similar characteristics and usually has one or more of a common aspect between them.

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